An average supermarket carries over 40,000 items, creating a daunting task for brands when it comes to attracting customers to their products. The array of choices on the shelves allows shoppers to make the majority of their buying decisions in the supermarket or store itself. As a result, the packaging is what makes a product stand out in the eyes of the consumers!
Packaging design is no longer just about aesthetics, but also encompasses improving consumer’s perception about the product’s quality. It educates the shopper about the product, leading to an interaction between the consumer and the brand. For instance, more and more brands are using minimal sustainable packaging to attract eco-conscious consumers and highlighting their commitment towards the environment.
All these factors make it necessary for brands to create a well-designed package from the get-go. With that being said, let’s take a look at how you can achieve effective packaging design.
Perceived Value
On an average, a consumer takes only 13 seconds to decide whether a product is worth their money. That means the moment a consumer sets their sights on a product, they immediately assign a value to the product. So packaging design should meet the consumer’s expectations with high-quality graphics that make them feel good about their purchase!
Clear Sense of Brand Purpose
Playing with packaging design is always encouraged, but the packaging needs to give the customer clarity about what the product is and what it does. For instance, a hair-care brand uses a straight-to-the-point approach with the difference its product can make. The commitment by the brand on the product packaging is clear indicator to both the problem and the solution. Moreover, it reinforces the brand’s promise to promote organic and sustainable beauty products.
Makes an Impact
Packaging design does not need to shout out loud from shelves as long as it’s successful at provoking emotions. In fact, a very popular study called, “The Impact of Color in Marketing” found that certain colors conjure emotional responses. The same rule applies to shape and structure of the pack on the retail shelf. For instance, innovative designs like stand-up pouches and transparent tube packaging also create excitement amongst consumers, making the product instantly recognizable and unique.
What’s Trending in Packaging Design?
Packaging is the first interaction that your customers have with the product. Appearance is not everything but the design goes a long way in helping shoppers choose one product over the other.
A survey conducted by the Paper and Packaging Board found that 67% of consumers agree that when selecting a product, they are often influenced by the material of the packaging as well. With transparency becoming a priority for consumers in these changing times, brands have to focus on giving clear and concise labeling that also gives information about the environmental impact of the packaging!
Join Hands With UFlex To Create Impactful Packaging!
For an effective design, brands need to ensure the highest level of graphic quality. Taking the challenge of packaging required by various products, UFlex India’s largest multinational in Flexible Packaging Solutions has a vast portfolio of Flexible Packaging Solutions to cater to diverse needs of its clients spread across the globe.
UFlex, largest Flexible Packaging Company in India, provides latest product innovations and sustainability expertise that meets the expectations of the new age consumers. Our product range extends from packaging films, flexible packaging solutions, packaging & printing machines, Gravure Printing Cylinder, Chemicals, inks Adhesives & Coatings that help brands produce high-definition images that improve the branding aesthetics of your products. We also offer Tube Packaging under its tube-packaging brand FlexiTubes. UFlex has also pioneered Liquid Packaging experience with its Liquid Packaging brand Asepto that has become the fastest growing aseptic Liquid Packaging Company in the world. In order to safeguard brand’s interest the Holography business of UFlex develops top-notch holographic solutions that not just enhance the appearance but also prevent brand products from the menace of counterfeiting. As a leader in Flexible Packaging solutions, UFlex invests heavily in research activities to develop packaging solutions that not just help fulfill brand requirements but also help enhance its sustainable footprint in the ecosystem.
