Category Archives: Packaged Food Industry

Uflex gives a Striking Functional Makeover to UK’s Veetee Rice Packaging

Veetee – one of the largest rice suppliers in the United Kingdom had been facing four obstacles that were stymying its overall brand value (a) Diminished shelf appeal of the big bags at the point of sale (POS) (b) Ergonomic discomfiture to consumers while carrying the bags (c) Restricted open abilty of the bags posing difficulty in accessing the product (d) Poor stack ability quotient with frequent slipping of bags.s Veetee Rice Packaging

Being India’s largest multinational flexible packaging materials and Solution Company, Uflex approached Veetee with a holistic solution to plug these gaps so that the true potential of the brand could be unleashed.

Uflex offered Veetee a stunning three dimensional pack with front openability through a Slide to Close (STC) zipper. The front, back and bottom panels of the pack are a 3 ply structure comprising Stackable Polyester/ Metallized Polyester/ Polyethylene (Sealant layer). The side panels/ gussets are made of Polyester/ Polyester/ Polyethylene that make it convenient to have a provision for transparent windows on either side so that the consumers could see through the rice packed inside and make an informed choice. The re-closable feature of the bag allows consumers to retrieve only the required amount of product at a time and using the rest later without hampering the quality or aroma. Thus the barrier properties of the bag remain intact through-out the prescribed shelf life of the product.

Mr. Anup Sachdeva, Joint President Packaging (Global Exports) at Uflex says, “One of the major pain points that Veetee had been facing was the stiff punch handle that their erstwhile European converter was offering. These punched handles used to almost slit the fingers of the consumers buying 10-15 kg bulk packs. In the bespoke packaging solution that we engineered for Veetee Rice, we have offered a handle that’s on the side gusset. It is baby soft and is made of a special proprietary polymeric composition. No other convertor across the world has been able to offer such a soft side handle. When consumers hold the rice pack through side handle the centre of gravity of the load shifts downwards.This reduces the potential energy of the pack concomitantly lessening the strain in the hands of the consumers. This is pure Physics!

It is for these soft handles that the filling productivity of the packers actually shoots up. Let’s understand this little better. Usually when the side handles are stiff they do not completely flatten in the side gusset as a result of which lesser number of preformed packs can be fed in the magazine of the filling & sealing machine. With hard and stiff side handles, the number of packs per magazine hover somewhere around 20-25, where as with our baby soft handle the number of packs per magazine goes up to as high as 125-150. Not only does this increase the filling efficiency/ productivity but also slashes down the labour cost of the packer.”

Mr. Sachdeva further adds, “Veetee wanted an augmented shelf appeal for the brand to stand out in an already inundated retail shelf. Trusting our capabilities, Veetee gave us a free hand to modify its artwork. Our pre-press department did an exceptionally good job with the graphics which the Management of Veetee quite liked and approved rather instantaneously. This was further topped up with high definition reversed rotogravure printing. The rotogravure cylinder for this job was manufactured at our fully automatic robotic laser engraving line which ensures unmatched consistency in printing besides offering High Definition image re-production capability of 6,400 DPI. We used the Extended Gamut Printing Process (EG-7) on the rotogravure press in this case to infuse standardization of printing. The Packaging was not printed as a combination of CMYK and spot inks. The press was standardized on CMYK + 3 extra/special inks (orange, green & blue). By adding extra colours to the traditional CMYK range, we were able to achieve more and better colour without any printing variations that cause visual aberrations. This actually worked wonders in getting that unmistakable and alluring shelf appeal that the client had been yearning for. The pack being Three Dimensional (3D) has 5 panels that are fully utilised for offering a 360 degree branding canvas emphatically engaging the consumers at the point of sale (POS).

To address the slippage issues while stacking, we used Stackable Polyester as the top substrate/layer (in the laminate) which has high coefficient of friction preventing the bags from slipping thereby maintaining orderliness in the stack. Our Films Business has engineered this special stackable polyester film. Conventionally paper with high coefficient of friction has been used and placed under each layer of stack during the process of palletization. This paper itself used to be as expensive as one sterling pound per sheet. Added to that, the labour cost of manually applying these sheets during the process of stacking further made the entire proposition even more expensive. The pack that we have engineered for Veetee clearly obviates these costs. This again is a big merit.  In the nutshell we have been able to address all the 4 sore points that their brand was grappling with. With our innovation and end-to-end flexible packaging solution oriented approach we have been able to replace the European Convertor that Veetee had been working with for very many years.  The narrative does not end here. Owing to this complete metamorphosis in its packaging Veetee Rice packs have successfully made in roads in to the top notch retail chains across the UK and are doing phenomenally well.

A packaging that has been conceived and manufactured in India is going great guns in the United Kingdom. This is indeed a big win!!! We are getting a lot of enquiries from Europe and Middle East for similar packaging solution.”

Mr. Ashok Chaturvedi, Chairman & Managing Director, Uflex Limited expressing his joy over this rechristened packaging for Veetee Rice said, “The converting/ packaging experts at Uflex systematically looked into each of the four pain points of the brand and came up with appropriate solutions as antidote. Now this is what I call real value addition that is helping our client in the UK to unleash its brand potential to the fullest.”


PACKAGING EXCELLENCE AWARDS FOR UFLEXInnovation to create value added differentiation is the common thread running through all flexible packaging solutions that Uflex engineers for its global clientele spread across over 140 countries. It is this innovation by the flexible packaging bellwether that has won it several accolades over the years. Recently INDIASTAR Awards 2017 and SIES SOP STAR Awards 2017 were announced to recognize excellence in packaging innovation and development. The following packaging products manufactured by Uflex have made it to the Hall of Fame!


While INDIASTAR AWARDS are conferred by the famous Indian Institute of Packaging (IIP), SIES SCHOOL OF PACKAGING STAR AWARDS as the name suggests are presented by the renowned institution SIES that is credited for churning out some of the finest packaging professionals in the country.

Expressing delight over the latest award announcements, Mr. Ashok Chaturvedi, Chairman & Managing Director, Uflex Limited said, “These awards have a very special connotation associated with them. Declared by renowned institutionsthat are revered as the final authority on innovation, design and development of packaging in our country theseaward winning products have created an altogether different league forthemselves as a testament towards their aesthetical andfunctional excellence.Uflex is humbled at this occasion and is inspired to develop yet enhanced flexible packaging solutions in future.”

Chemicals Business of Uflex bags CII National Award for Excellence in Water Management 2017

qwqwResources are and shall always be finite. Businesses that can streamline their operations by managing resources in the most prudent and efficacious way will lead on the path of Sustainability.

Chemicals Business of India’s largest multinational flexible packaging materials and Solution Company Uflex has recently been conferred with the CII National Award for Excellence in Water Management 2017. The Jury comprising distinguished Bureaucrats, Environmentalists, Academicians, and Civil Society Activists particularly noted the exemplary work done by Uflex Chemicals in the areas of water conservation through reduced leakages, rigorous monitoring, on-site audits, recycle and reuse technology interventions that resulted in reduced water consumption & enhanced financial savings.

The selection process for this coveted title was immaculate and tedious comprising shortlisting based on a detailed questionnaire; filtering based on a 21 point checklist; full day site visit by CII experts followed by presentation and interjection in front of the jury.

Other Corporates that were honored alongside Uflex during the 3rd Water Innovation Summit 2017 are Grasim Industries, Mahindra and Mahindra, Renault (Nissan), Toyota Kirloskar, Tata Steel and Asian Paints among others.

Talking about this achievement, Mr. Rajesh Bhasin, Business Head, Uflex Chemicals said that, “Sustainable business practices are a way of life at Uflex and we continually evolve to make the maximum by using minimum natural resources. This award is a testimony for our unrelenting commitment towards sustainability.”

Expressing delight at this win, Mr. Ashok Chaturvedi, Chairman & Managing Director, Uflex Limited said, “Optimizing the use of energy and natural resources is an integral part of our business planning. My team is forever on the roll to walk that extra mile for upholding our promise towards environment and sustainability.I strongly believe that whatever we are able to conserve today shall reap its benefits for a better tomorrow.”



Uflex develops Speciality Polymeric Film to replace Bi-axially Oriented Polyamide (Nylon) Film

Uflex develops Speciality Polymeric Film to replace Nylon FilmBi-axially Oriented Polyamide (BOPA) Film (commonly known as Nylon) is characterized by high impact resistance and tensile strength, good stiffness and resistance towards fats, oils; dilute bases and acids. Although BOPA Film finds extensive use in food packaging, especially for fatty and oily food, distilled goods packaging, agricultural products packaging or medical products, its barrier with respect to gases deteriorates rapidly with increasing humidity. BOPA or Nylon films are hygroscopic i.e. they absorb moisture at ambient conditions which makes it rather tedious for the convertors to store them in dry conditions. A lot of investment by the convertors handling BOPA films goes towards de-humidification and air conditioning of storage space/ warehouses and further proper packaging in aluminium foil etc. to keep the substrate dry.

Additionally given the Indian context, BOPA Film is not easily available domestically and has to be imported more often than not. This film is expensive further posing inventory management challenges for convertors.

Considering that BOPA Film finds extensive use in packaging various products and further taking cognizance of the shortcomings of this substrate as mentioned hereinabove, India’s largest multinational flexible packaging materials and Solution Company Uflex Limited has developed a speciality polymeric film to replace BOPA or Nylon Film from flexible packaging material.

One of the very many uses that the specialty polymeric film finds is oil packaging. Typically for manufacturing packaging material for oil, the new speciality film has been laminated with Polyethylene to fabricate a 2 ply packaging structure. The lamination process is also specialized to ensure superior and enhanced functionality of the packaging structure.

The new speciality film is a replacement for BOPA in its truest sense and can be used for manufacturing packaging material for all products that currently use the nylon substrate.

Talking about this development, Mr. Jeevaraj Pillai, Joint President, Packaging and New Product Development, Uflex Limited said, “It took us almost 9-10 months to develop the new speciality polymeric substrate. Subsequently we converted it into a laminate to create a packaging solution that is much more functionally enhanced than that comprising BOPA. The new specialty film is much easy to handle without requiring any extra care by the convertors. Being a fully integrated flexible packaging solution company we are in a good stead to incorporate brand protection features like Top Holographic Stamping among other value added attributes. We are the only company in India to have manufactured this Speciality Polymeric Film to replace BOPA (Nylon). There is an encouraging demand for this film for manufacturing packaging material for various pharmaceutical products, distilled goods,fatty and oily food and agricultural products among others.”

Commenting about the new speciality polymeric film, Mr. Ashok Chaturvedi, Chairman and Managing Director, Uflex Limited said, “The opportunity lies in the womb of the challenge itself. My team always proactively perceives the challenges faced by convertors and brands and subsequently engineers the most enhanced packaging solution to fairly address their pain points. This is what I term as Avant-Garde Value Engineering.”