KRAFTIKA: Crafting a Sustainable Experience With Paper-Based Tubes

KRAFTIKA: Crafting a Sustainable Experience With Paper-Based Tubes

Aligning with our approach to have sustainability as the driving factor behind our innovations, UFlex has developed an eco-friendly tube packaging for different applications available in different dimensions. The Paper based tube packaging – KRAFTIKA, crafted by UFlex was developed on the concept of REDUCING the use of plastics at the source itself, thereby minimizing the overall impact on the environment that a conventional tube has. KRAFTIKA involves replacing plastic with a Forest Stewardship Council (FSC) Certified virgin kraft paper that helps reduction of tube’s body weight by up to 45%. FSC certification vouches that products come from responsibly managed forests that provide environmental, social, and economic benefits. KRAFTIKA tubes provide all the features of FlexiTubes in addition to it being eco-friendly which adds more to its acceptability over conventional tubes.

The need to develop a tube that has multiple attributes and reduces impact on the environment was long felt and KRAFTIKA was developed to replace plastic used in tube with sustainable material without compromising on its barrier properties and ensuring that it renders the same features. KRAFTIKA tubes are made of paper with adequate moisture resistance and high burst strength integrated into the structure.The FSC certified kraft paper provides stiffness to the body of the tube and allows for excellent bounce back properties, it prevents collapsing of the tube even after continuous use and decreasing of the filled contents. Manufacturing of KRAFTIKA tube involves seamless integration with our existing operational parameters both in laminate production as well as tube making process, thus allowing a smooth transition to paper-based tubes.

KRAFTIKA makes use of materials that add to the overall tube appeal to present a look and feel of earthy aesthetics similar to that of paper. These tubes are best suited to pack natural and organic ingredients based cosmetics to further enhance overall theme of a natural product packed.

This innovative tube is available both in PBL (Plastic Barrier Laminate) and ABL (Aluminium Barrier Laminate) structure and has already garnered traction for varied applications like Oral Care, Cosmetics including Face Wash, gels, creams etc. as an effective and successful replacement to the conventional tubes.

Sustainability is an intrinsic part of any business which needs to run parallel with the progression of business. In the current market scenario where the demand for sustainable packaging is growing every day with focus being on REUSE, REDUCE, RECYCLE and RETURN, KRAFTIKA tubes will help reduce plastic consumption and will be a game changer to the rising problem of plastic waste around us and help achieve sustainability goals.

Taking note of this innovative development, a well-reputed beauty, health and wellness brand ‘WoW Skin Science’ has entered into an exclusive collaboration with FlexiTubes from the house of UFlex to use KRAFTIKA tubes to pack its latest beauty product. The brand that aims to enhance its green footprint has launched its range of Vitamin C Face Wash in KRAFTIKA paper tubes. If you’d like to know more about KRAFTIKA Tubes, write to

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