‘Sports for Growth’ – a focussed intervention by India’s largest global flexible packaging solution company UFlex Limited has been conferred with the Bureaucracy Today CSR Excellence Award 2016. The initiative is aimed towards realising the rights of all children to play freely irrespective of caste, creed, gender, religion, ethnicity, physical/cognitive abilities and socio-economic status as enshrined in the United Nations Convention on the Rights of the Child (UNCRC). This scientifically planned social sustainability programme that is being rolled out in partnership with a leading NGO, STAIRS in Delhi, Haryana, Uttar Pradesh, Himachal Pradesh and Gujarat emphasizes upon inclusion of underprivileged children & youth particularly the girl child and differently abled in the Sports Ecosystem of India. This further leads to social empowerment of the beneficiaries.
The award was given away at a high profile event held in Delhi with influential personalities including Union Ministers, MPs, Corporate Honchos, Senior Bureaucrats and the CMDs of top public sector undertakings in attendance. The award ceremony was organised by the popular current affairs magazine Bureaucracy Today. Shri AnantGeete, Union Minister of Heavy Industries and Public Enterprises was the Chief Guest at the event.
In a tough competition where entries from 356 organisations were received across the country, only 36 could make the final cut. The eminent Jury comprised luminaries like Mr. Sunil Kanoria, President ASSOCHAM, Dr. Arbind Prasad, IAS, Director General FICCI, Mr. Ajay Shriram, President CII (2014-15), Mr. Sunil Arora, IAS (R), Former Secretary Information and Broadcasting Ministry; Mr. R.S Sharma, former CMD ONGC,Mr. Khurshid Ganai, IAS, Chairman J&K Public Service Commission; and Mr. Bhaskar Chatterjee, IAS, DG & CEO IICA (Chairman of the Jury).
Some of the organisations that were also honoured along with Uflex are Hindustan Petroleum; NTPC Tata Business Support Services Limited; Power Grid India Limited Capgemini, Wadia Group, DLF Foundation; Tech Mahindra Foundation, Wockhardt Foundation, Apollo Tyres, Sony India, Aircel, ACC Limited, Lafarge, Cairn India Limited, Chambal Fertilizers Limited among others.
Talking about ‘Sports for Growth’ initiative, Mr. Ashok Chaturvedi Chairman and Managing Director, UFlex Limited in an official statement released soon after the ceremony said, “It is encouraging to see that the initiative we started a few years ago in association with STAIRS is now attaining critical mass with more and more participation by girls and the differently abled. Our endeavour is to institutionalise sports in the best interest of the not so privileged children and youth. Sports is a great instrument to promote national integration besides keeping our children physically fit and mentally agile.”