Tag Archives: flexible packaging films

Sustainable Packaging and Design

Sustainability is an oft repeated phrase these days owing to the threat that our slowly depleting natural resources are facing.  Flexible packaging designers are trying to use material which will be sustainable in the long run and will not be a hazard to the environment and will also look equally attractive.

Uflex products are designed keeping in mind the sustainability of the packaging. We understand how hazardous plastics can spell for the earth and keeping this in mind we have constantly evolved ourselves and our produce. Along with the sustainability of our packaging we believe that design is an equally important component.

If we look at sustainable packaging from a design perspective, design makes the packaging better. An attractive design package was good for the customer earlier but with a sustainable designed package, it will be good for the environment too.

How does one achieve a good design along with sustainability? There are roughly 3 principles which we will share with you:

  • It’s all about the product : For a holistic design and sustainable packaging it would be sensible on the part of the product manufacturer not to separate the product from the packaging design. In the short run it might be good for the producers’ pockets but in the longer run it will have a negative impact on the consumer as well as the environment thereby defeating the purpose of sustainable packaging.
  • Earlier the better: So now the question arises is how soon should a manufacturer involve designing the packaging? We say the sooner the better. Most of the environmental impact of the product & packaging is said to be determined in the early designing stages. To add sustainability factor at a later stage is not only hard but also costly and less effective.
  • More with less: While the supply chain demands ‘less’ in cost saving, reductions, simplifications etc, the market demands ‘more’ in terms of added value, benefits, new functions. Doing more with less is sustainability prerequisite.

Sometimes in providing ‘more’, more materials is used which in turn spells higher carbon footprints and is tricky to square off with sustainability. Ultimately it’s about ‘less is best’ for consumers& our customers. Sometimes striking a balance between them can be a challenge in sustainable packaging.

Sustainability challenges are linked with design challenges. Yet, creative and attractive designing is the only thing that can ultimately get a product noticed.

At Uflex Ltd., India’s largest flexible packaging company, the health and safety of our clients and our environment is paramount. All regulations regarding the preservation of the environment are met. Keeping in mind the evolving socio-cultural trends and environment conscious customers, Uflex has come up with sustainable packaging options accompanied by attractive designs to appeal to the customers. With experience and expertise in all spheres of packaging Uflex keeps a track of all the latest developments and innovations that are taking place around the world. This helps us to be in tandem with the needs of our customers and constantly upgrade our quality concerns.

Along with sustainable packaging options and striking design options, Uflex is committed to prevent the wastage of natural resources and minimize any hazardous impact on the environment during the stages of development, production, use and disposal.

Effective Packaging Designs – Drivers to Grab Buyer’s Attention

While choosing one product over another, packaging design of the product influences buyers’ decision far more than you realize. Packaging designs not only influence the purchase decisions made at the point-of-sale but can give your product a unique edge to stand out from the rest.

So,marketing companies who want to reach out to the masses must keep in mind that along with appealing designs, it’s also vital to ensure that you’re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.

Here we will discuss some “rules of success” that flexible packaging industry can follow when creating something revolutionary:

1. Stand out, be visible: Packaging industry players’ number-one responsibility is to get the product noticed. Making your place amongst thousands of products requires boldly different approaches. You’ll never know about your true sales potential if you don’t work on your packaging to grab buyer’s attention.

2. Be very clear in your message: Shoppers often get attracted toward packaging that presents the most pertinent information in the most prominent and organized fashion. Hence, brands that design with respect for hierarchy are positioned to appeal to shoppers who just want to grab and go.

3. Highlight your product’s unique features: Although every brand brags they are different from the others, but most differentiation is hardly noticeable or meaningful. Hence, it is necessary to pursue differentiation that matters to shoppers in that particular category. With so few slots available at high-volume retailers, you can’t afford to be replaceable.

4. Clarify your value proposition: A clear picture of how you want buyers to perceive your product in terms of segmentation can go a long way towards informing not only the overall tone, but also the minute details of your packaging. Just because you think your product is premium doesn’t mean the shoppers also see it that way. The shopper is deciding the value of your brand based on how your product compares with all the other packages on the shelf next to it.

5. Understand purchase drivers: Have you ever given a thought to what drives your customers to your product? Are shoppers choosing a product in your category based on perceived quality or are they looking for specific health-benefit callouts? Are they weary of certain ingredients or do awards influence their purchase decision? Do they shop by flavor, or by variety? Keeping these factors in mind can help you design a strategy on what you feature, and how you feature it, on your packaging.

Retailers and consumers are becoming aware of the environmental impact of packaging. Hence it would be worth mentioning, that designing for sustainability can actually help drive shelf impact and drive a sale.  Uflex Ltd., India’s largest flexible packaging company are very particular on how the packaging measures up.  As socio-cultural trends evolve, Uflex keep consumers’ perception in mind during packaging design process to identify what resonates with them and what doesn’t as these are the keys to creating successful packaging and gaining alignment.

UFLEX Ltd Q3 FY 2013 Net Revenue Up 15% at Rs. 1295 crores

New Delhi:- Uflex Ltd, the Bombay Stock Exchange (UFLEX: 500148) and NSE listed, India’s largest flexible packaging company, has registered a growth of 15% in its consolidated revenue for the quarter ended December 31, 2012 at Rs. 1295 crore as against Rs. 1129  crore for the same period last year. Its consolidated net profit for the Dec. quarter of FY 2013 stood lower at Rs. 36 crore, against Rs. 51 crore for the same period last year.

For the nine months period ended December 31, 2012, UFlex recorded lower net profit of Rs. 149 crore against Rs. 205 crore in the corresponding period last year, while net revenue of the company for the nine months ended Dec.. 31, 2012 stood higher by 19% at Rs. 3940 crore compared Rs. 3320 crore in the same period in previous fiscal.

The higher revenue growth is attributed to new capacity expansion globally and increased uptake of innovative flexible packaging solutions offered by the company across sectors. Uflex completed the expansion in Poland successfully during July, 2012 and in Kentucky, USA during January 2013. Collectively the two facilities involved investments of about $ 150 million.

According to Mr. Ashok Chaturvedi, Chairman and M.D. of UFLEX Ltd, “The market conditions for the plastic film have been unfavourable during the current financial year, causing having downward pressure on prices & margins thereof.  However, conditions have started showing some improvement from February, 2013 and there are hopes that it will show up better in the coming time.  We are quite confident that FY 2013-14 would witness far better results.

Our three pronged strategy of growth with Innovation, proximity to customers with focus on operational excellence and better quality & quick service and deliveries to customers is the key to our success story that also reflects in the company’s top line growth. We will continue with our endeavors to become one of the largest packaging companies in the globe delivering value to our customers with best-in-class products and services; and incremental return on investments to investors.”

Uflex’s strong manufacturing base in India, Mexico, Dubai, Egypt, Poland and USA caters to global markets spanning USA, Canada, South America, UK, Europe, Russia, CIS countries, South Africa and other African countries, the Middle East and the South Asian Countries.

Expansion Plans

UFLEX’s agenda of global expansion and consolidation of its position as a truly Indian MNC (Multinational Corporation) is reinforced with its strategy of capacity expansion and adding manufacturing lines for various product categories across existing and newer locations to increase proximity to the markets, but also to bring broad portfolio of value added products to its clients at competitive price points.

The company offers its flexible packaging products and solutions globally to clients including Unilever, Pepsi, Wrigley, Procter & Gamble, Colgate, Palmolive, Nestle, Gillette, Ranbaxy, Perfetti, Joyco, Monsanto, ITC, Godrej Pillsbury, Tata Tea, Hindustan Petroleum, Indian Oil, Britannia, Dabur, Haldiram, Wockhardt, HUL, Parle Biscuit, Birla 3M, among others.

Overcoming Flexible Packaging Challenges

The players in the flexible packaging industry worldwide are increasingly coming up with innovative and effective flexible packaging products and solutions.  Through the development and utilization of flexible packaging films and continual innovations, the flexible packaging sector has been able to grow and evolve to adapt to the needs of products around the globe.  Due to flexible film’s many desirable characteristics, there has been a growing interest in flexible packaging.

Flexible packaging by nature is highly adaptable. The clever and solution driven designs that the packaging companies are coming up with, further drives the sustainability benefit of the products which they clothe. Flexible packaging help minimize food and packaging waste by offering appropriate portion sizes and re-closable packs.  The wide range of innovative flexible materials and new design concepts being introduced in this industry to minimize waste in terms of conservational and cost, attracts increasing number of customers.

The complex trait of flexible packaging facilitates for the perfect fit packaging solution by combining the beneficial attributes of different compounds. This results in the packaging solutions that ensures appropriate storage and use, is lightweight and reduces environmental impact during storage, distribution and transportation.  The introduction of thin foil layers creates an absolute barrier effect leading to remarkable benefits in the preservation of nutritional value and extension of shelf-life of packaged food products.  Similarly the flexible packaging solutions offered for liquids like juice, milk and other dairy products not only increases its shelf life but also saves the energy which would otherwise be needed for chilled or frozen transport and storage. Further, the flexible packaging light weight solutions have tremendous advantage over the rigid and relatively heavy containers.

Hence it would not be wrong to conclude that the greater functionality, higher machine speeds and sustainability advantages of flexible packaging over the rigid containers make it the popular choice among brand owners. With the flexible packaging industry competitors coming up with germinal solutions for the challenges in this sector, this industry is already oozing out amplitude of opportunities and demands.