{"id":512,"date":"2013-03-18T05:10:42","date_gmt":"2013-03-18T05:10:42","guid":{"rendered":"http:\/\/www.uflexltd-packaging.com\/?p=512"},"modified":"2022-04-12T12:34:46","modified_gmt":"2022-04-12T12:34:46","slug":"effective-packaging-designs-drivers-to-grab-buyers-attention","status":"publish","type":"post","link":"https:\/\/www.uflexltd.com\/blog\/effective-packaging-designs-drivers-to-grab-buyers-attention\/","title":{"rendered":"Effective Packaging Designs \u2013 Drivers to Grab Buyer\u2019s Attention"},"content":{"rendered":"

While choosing one product over another, packaging design of the product influences buyers\u2019 decision far more than you realize. Packaging designs not only influence the purchase decisions made at the point-of-sale but can give your product a unique edge to stand out from the rest.<\/p>\n

So marketing companies who want to reach out to the masses must keep in mind that along with appealing designs, it\u2019s also vital to ensure that you\u2019re conveying the necessary information about the contents and quality of the product, while triggering the desired emotion in your customer.<\/p>\n

Here we will discuss some \u201crules of success\u201d that flexible packaging industry<\/strong><\/a> can follow when creating something revolutionary:<\/p>\n

1. Stand out, be visible:<\/strong> Packaging industry<\/strong><\/a> players\u2019 number-one responsibility is to get the product noticed. Making your place amongst thousands of products requires boldly different approaches. You\u2019ll never know about your true sales potential if you don\u2019t work on your packaging to grab buyer\u2019s attention.<\/p>\n

2. Be very clear in your message:<\/strong> Shoppers often get attracted toward packaging that presents the most pertinent information in the most prominent and organized fashion. Hence, brands that design with respect for hierarchy are positioned to appeal to shoppers who just want to grab and go.<\/p>\n

3. Highlight your product\u2019s unique features:<\/strong> Although every brand brags they are different from the others, but most differentiation is hardly noticeable or meaningful. Hence, it is necessary to pursue differentiation that matters to shoppers in that particular category. With so few slots available at high-volume retailers, you can\u2019t afford to be replaceable.<\/p>\n

4. Clarify your value proposition:<\/strong> A clear picture of how you want buyers to perceive your product in terms of segmentation can go a long way towards informing not only the overall tone, but also the minute details of your packaging. Just because you think your product is premium doesn\u2019t mean the shoppers also see it that way. The shopper is deciding the value of your brand based on how your product compares with all the other packages on the shelf next to it.<\/p>\n

5. Understand purchase drivers:<\/strong> Have you ever given a thought to what drives your customers to your product? Are shoppers choosing a product in your category based on perceived quality or are they looking for specific health-benefit callouts? Are they weary of certain ingredients or do awards influence their purchase decision? Do they shop by flavor, or by variety? Keeping these factors in mind can help you design a strategy on what you feature, and how you feature it, on your packaging.<\/p>\n

Retailers and consumers are becoming aware of the environmental impact of packaging. Hence it would be worth mentioning, that designing for sustainability can actually help drive shelf impact and drive a sale.  UFlex Ltd.<\/strong><\/a> India\u2019s largest flexible packaging company are very particular on how the packaging measures up.  As socio-cultural trends evolve, UFlex keep consumers\u2019 perception in mind during packaging design process to identify what resonates with them and what doesn\u2019t as these are the keys to creating successful packaging and gaining alignment.<\/p>\n","protected":false},"excerpt":{"rendered":"

While choosing one product over another, packaging design of the product influences buyers\u2019 decision far more than you realize. Packaging designs not only influence the purchase decisions made at the point-of-sale but can give your product a unique edge to stand out from the rest. So marketing companies who want to reach out to the […]<\/p>\n","protected":false},"author":1,"featured_media":7812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[148],"tags":[],"class_list":["post-512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry","has-media"],"_links":{"self":[{"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/posts\/512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/comments?post=512"}],"version-history":[{"count":2,"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/posts\/512\/revisions"}],"predecessor-version":[{"id":8146,"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/posts\/512\/revisions\/8146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/media\/7812"}],"wp:attachment":[{"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/media?parent=512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/categories?post=512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uflexltd.com\/blog\/wp-json\/wp\/v2\/tags?post=512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}