Tag Archives: food packaging solutions

Does your food packaging grab consumers?

First Impression is the last impression and this is what forms the basic rule for packaging industries. Besides ensuring the packaging to be safe and hygienic, packing department necessarily has to spend time, money and energy in designing the packaging of the product. It is because packaging is often the consumer’s first point of contact. The more attractive the package, better are the chances of it flying off the shelf into the shopping basket.

The packaging becomes more important in case of food and beverages market. In case of packaged food, the packaging should not only be designed to attract the consumer but should also be able to specify the nutritional value of the food product. Consumers are constantly evolving to reflect societal values, likes and dislikes. Owing to the wide spread of internet and awareness, consumers are growing more health conscious and search for products that provide nutritional benefits. They seek packages that include food quality and safety, freshness and information rather than specific retailer and manufacturer driven benefits. Therefore, with so many nutritional and added-value food and beverage products entering the market, packaging has to be both eye-catching and adequately reflect health benefits.

The first thing in packaging that attracts the consumers is the color. The food packaging must necessarily take colors in the context of the product’s marketing goals. Hence, we can see children’s cereal packaging has many bright colors that attract their eyes; health-focused cereals will have more whites and pastels to project a softer, more adult image. Second is the design of the packaging. Along with colors, design can have noticeable effect on consumer behavior. Therefore, the food packaging should feature a design that makes it easier to eat.

Third is the sustainability of the packaging. The role of packaging is not limited to attract the consumer but extends to protect the food items inside. Protection from contamination and deterioration throughout its shelf life is also an integral part of good packaging. Therefore, packaging that is innovative, flexible and eco-friendly tends to create an appeal amongst the consumers.

Uflex Ltd., India’s largest flexible packaging company has been offering amongst others, the food packaging solutions for more than two decades now. Keeping up with the times and the dynamics of the packaging industry Uflex has been a pioneer in setting benchmarks for delivering innovative packaging concepts and to ensure the safety and viability of the packaged food in its life cycle. Flexible packaging at Uflex is known for excellent chemical resistance, strength, protection against moisture and odour and dimensional stability. Its innovations in packaging enable food retailers to better protect the quality of the products, while expanding the range of marketing possibilities.

Flexible Packaging & Food Safety

‘It’s all in the packaging’ is a phrase most manufacturers swear by. Unless the consumer tastes the end product, he wouldn’t know the quality. But to convince him to pick up that packet from the supermarket shelf, a good and attractive packaging plays a major part.

The role of flexible packaging isn’t limited to just attract the consumer. It is also meant to protect the food items inside.  Protection from contamination and deterioration throughout its shelf life is also an integral part of good flexible packaging. It must also be informative of the nutrients and ingredients and other details in compliance with the labeling and packaging regulations.

Some of the basic features considered for good flexible packaging are:

  • Compatibility with the product and storage conditions
  • Protection of the product from deterioration of chemical, physical or biological nature
  • Appropriate packaging intended for the final use of the product (e.g. – Microwavable packaging, resealable packets etc)
  • Ability to sustain the stress of production and distribution – won’t crack/break or degrade

No material is inert. When a material like plastic is put into contact with edible products there will be a release of substances from the plastic into the edible content. The release will depend on 3 factors namely:

-The types of material

-Type of edible content

-Contact conditions

However, the release or ‘migrants’ as they are known into the food content doesn’t not render it toxic or dangerous to consume   because a shield layer of plastic which is food grade is used while forming the packaging material.  Even the   migration is taken into account by regulators while approving a new food contact substances. Studies on toxicology are carried out by regulators prior to approval.

Uflex Ltd., India’s largest flexible packaging company has been offering amongst others, the food packaging solutions for more than two decades now.  The company offers packaging materials for food products made out of BOPET (Biaxially Oriented Polytthylene Terapthalate), BOPP (Biaxially Oriented Polypropylene) and CPP (Cast Polypropylene) films. The manufacturing of these products are in strict adherence to the international standards and norms. Flexible packaging at Uflex is known for excellent chemical resistance, strength, protection against moisture and odour and dimensional stability.

Keeping up with the times and the dynamics of the packaging industry Uflex has been a pioneer in setting benchmarks for delivering innovative packaging concepts and to ensure the safety and viability of the packaged food in its life cycle.