Category Archives: Packaging

Uflex engineersfirst Indian retortable spoutedstand-up pouch for cold beverages

Uflex engineers first Indian retortable spouted stand-up pouch for cold beveragesSome three months ago Jo’s- a leading snacks brand in North India that also happens to be an existing client of Uflex approached the company for developing flexible packaging solution for its new range of cold beverages.

The brief from the client was crystal clear. They wanted an optimized packaging solution with ashelf life of 6 months for the cold beverages at room temperature doing away with the cold chain. Taking this up as a challenge the team at Uflex engineered first Indianretortable spouted bottom gusseted stand-up pouch.

Explaining about the new packaging solution Mr. Arun Anand, Executive Vice President Marketing at Uflex Packaging said, “We engineered a bespoke foil based 4 tierbottom gusset stand up pouch with a specialized retort sealant layer to withstand sterilization at elevated temperatures. This pouch offers a shelf life of 6 months at room temperature and actually does away with the cold chain be it during transit (using reefers), at the point of sale or at the consumers’ end for that matter. Coming to think of it, this packaging solution is quite a sustainable option because cold chain/ refrigerationis absolutely not required in this case resulting in much lesser emission of GHGs (Green House Gases).”

“We have fitted the pouch with a Tamper Locked special grade PP spout to withstand the retort application without any degeneration and leakage at the seams. This is the first time that a PP spout has been used in a retortable pouch in India. The cap is inter-locked with the shoulder of the spout and this lock is broken when the cap is opened for the first time, ensuring an absolutely tamper-proof pouch. Spout fixing is done on high-endimported machines to ensure leak-proof seal integrity. We have imparted a profile shape to bring about the much needed product differentiation at the point of sale. This is indeed a flexi-bottle if one would like to term it for convenience. You can well imagine the reduction at source that this packaging paves way for when compared to rigid PET bottles for similar usage and application. Upholding the ethos of flexible packaging this packaging solution clearly uses much less energy throughout its life-cycle i.e. manufacturing; transportation and disposal,”explained Mr. Arun Anand.

Talking about the newly launched packaging solution, Mr. Mohit Bajpai,Senior General Manager, Marketing at Uflex Packagingsaid, “It took us nearly three months to design this packaging for cold beverages which happens to be an altogether new category in our portfolio. The product has been well received by the market and getting good response from other brands as well. Given our end-to-end expertise in the field of flexible packaging we can bring out very many variants of these retortable spout pouches that are aesthetically unique; functionally more agile; counterfeiting proof (with the help of myriad holographic solutions) and have optimized barrier properties.”

Mr. Ashok Chaturvedi, Chairman & Managing Director, Uflex Limited expressing his joy over the newly launched packaging solution said, “The retortable spouted stand-up pouch for cold beveragesperfectly exemplifies our commitment towards bringing real value-addition to the products of our clients owing to its superior aesthetics, deft functionality and non-dependence on cold chain. I am particularly happy about the sustainability aspect of this packaging solution and would like to assure our clients aboutmany more of such innovations in the times to come.”

FLEXFRESH TM LINER BAG BY UFLEX GETS ACCREDITATION FOR POMEGRANATES

Flexfresh TM Liner Bag By Uflex Gets Accreditation For Pomegranates (1)

Uflex gives a Striking Functional Makeover to UK’s Veetee Rice Packaging

Veetee – one of the largest rice suppliers in the United Kingdom had been facing four obstacles that were stymying its overall brand value (a) Diminished shelf appeal of the big bags at the point of sale (POS) (b) Ergonomic discomfiture to consumers while carrying the bags (c) Restricted open abilty of the bags posing difficulty in accessing the product (d) Poor stack ability quotient with frequent slipping of bags.s Veetee Rice Packaging

Being India’s largest multinational flexible packaging materials and Solution Company, Uflex approached Veetee with a holistic solution to plug these gaps so that the true potential of the brand could be unleashed.

Uflex offered Veetee a stunning three dimensional pack with front openability through a Slide to Close (STC) zipper. The front, back and bottom panels of the pack are a 3 ply structure comprising Stackable Polyester/ Metallized Polyester/ Polyethylene (Sealant layer). The side panels/ gussets are made of Polyester/ Polyester/ Polyethylene that make it convenient to have a provision for transparent windows on either side so that the consumers could see through the rice packed inside and make an informed choice. The re-closable feature of the bag allows consumers to retrieve only the required amount of product at a time and using the rest later without hampering the quality or aroma. Thus the barrier properties of the bag remain intact through-out the prescribed shelf life of the product.

Mr. Anup Sachdeva, Joint President Packaging (Global Exports) at Uflex says, “One of the major pain points that Veetee had been facing was the stiff punch handle that their erstwhile European converter was offering. These punched handles used to almost slit the fingers of the consumers buying 10-15 kg bulk packs. In the bespoke packaging solution that we engineered for Veetee Rice, we have offered a handle that’s on the side gusset. It is baby soft and is made of a special proprietary polymeric composition. No other convertor across the world has been able to offer such a soft side handle. When consumers hold the rice pack through side handle the centre of gravity of the load shifts downwards.This reduces the potential energy of the pack concomitantly lessening the strain in the hands of the consumers. This is pure Physics!

It is for these soft handles that the filling productivity of the packers actually shoots up. Let’s understand this little better. Usually when the side handles are stiff they do not completely flatten in the side gusset as a result of which lesser number of preformed packs can be fed in the magazine of the filling & sealing machine. With hard and stiff side handles, the number of packs per magazine hover somewhere around 20-25, where as with our baby soft handle the number of packs per magazine goes up to as high as 125-150. Not only does this increase the filling efficiency/ productivity but also slashes down the labour cost of the packer.”

Mr. Sachdeva further adds, “Veetee wanted an augmented shelf appeal for the brand to stand out in an already inundated retail shelf. Trusting our capabilities, Veetee gave us a free hand to modify its artwork. Our pre-press department did an exceptionally good job with the graphics which the Management of Veetee quite liked and approved rather instantaneously. This was further topped up with high definition reversed rotogravure printing. The rotogravure cylinder for this job was manufactured at our fully automatic robotic laser engraving line which ensures unmatched consistency in printing besides offering High Definition image re-production capability of 6,400 DPI. We used the Extended Gamut Printing Process (EG-7) on the rotogravure press in this case to infuse standardization of printing. The Packaging was not printed as a combination of CMYK and spot inks. The press was standardized on CMYK + 3 extra/special inks (orange, green & blue). By adding extra colours to the traditional CMYK range, we were able to achieve more and better colour without any printing variations that cause visual aberrations. This actually worked wonders in getting that unmistakable and alluring shelf appeal that the client had been yearning for. The pack being Three Dimensional (3D) has 5 panels that are fully utilised for offering a 360 degree branding canvas emphatically engaging the consumers at the point of sale (POS).

To address the slippage issues while stacking, we used Stackable Polyester as the top substrate/layer (in the laminate) which has high coefficient of friction preventing the bags from slipping thereby maintaining orderliness in the stack. Our Films Business has engineered this special stackable polyester film. Conventionally paper with high coefficient of friction has been used and placed under each layer of stack during the process of palletization. This paper itself used to be as expensive as one sterling pound per sheet. Added to that, the labour cost of manually applying these sheets during the process of stacking further made the entire proposition even more expensive. The pack that we have engineered for Veetee clearly obviates these costs. This again is a big merit.  In the nutshell we have been able to address all the 4 sore points that their brand was grappling with. With our innovation and end-to-end flexible packaging solution oriented approach we have been able to replace the European Convertor that Veetee had been working with for very many years.  The narrative does not end here. Owing to this complete metamorphosis in its packaging Veetee Rice packs have successfully made in roads in to the top notch retail chains across the UK and are doing phenomenally well.

A packaging that has been conceived and manufactured in India is going great guns in the United Kingdom. This is indeed a big win!!! We are getting a lot of enquiries from Europe and Middle East for similar packaging solution.”

Mr. Ashok Chaturvedi, Chairman & Managing Director, Uflex Limited expressing his joy over this rechristened packaging for Veetee Rice said, “The converting/ packaging experts at Uflex systematically looked into each of the four pain points of the brand and came up with appropriate solutions as antidote. Now this is what I call real value addition that is helping our client in the UK to unleash its brand potential to the fullest.”

Drawing parallels from Porter’s Five Forces Model, Mr. Mudit Agarwal, Global IT Head, Uflex Limited contributes an Opinion Editorial for CIO Review India assessing the Kinetics of an Organization’s Digital Journey!

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“Viability is key to the Uflex investment strategy” Anantshree Chaturvedi, Vice Chairman and Chief Executive Officer, Flex Films International speaks exclusively with Packaging South Asia

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