Monthly Archives: May 2011

Uflex bags the Marketing award by the Association of International Metallizers, Coaters and Laminators

Wins Marketing Award for its innovative, high graphic quality pouches for Eclairs Rich Brownie

Uflex Ltd has been bestowed with the Marketing Award in the Food Packaging Category by the Association of Industrial Metallizers and Laminators (AIMCAL).  Uflex has bagged the award for a PET/mPET/polyethylene stand-up pouch for chocolates from Cadbury India Ltd.

Uflex Ltd. was acknowledged by AIMCAL judges for creating a pouch with high graphic quality. The pouches are made from a three-ply BOPET film reverse printed by rotogravure/metalized BOPET film/PE film laminate. With a punched hole on the top seal for hanging and press-to-close zipper, these pouches combine the best of convenience with an eye-catchy looks that drew the judges attention.

The judges noted the package design makes good use of the metallization. “The gold really makes the product look rich,” said one judge. “The graphics are mouthwatering,” observed another member of the panel.

The packages created by Uflex incorporate a central layer in the laminate structure which is plasma metalized to significantly enhance the barrier properties of the composite laminate and this substantially extends the shelf-life of the packaged product.

Expressing his happiness over receipt of award, Mr. Ashok Chaturvedi, Chairman & Managing Director of UFLEX Ltd. said, “We are delighted to receive such an honor. The award is yet another milestone, symbolic of our commitment to provide innovative, end-to-end solutions to our discerning clients. At Uflex, our endeavor is to constantly adapt to the ever-changing needs of the consumers and provide them with packaging solutions that are innovative and at the same time are true reflection of a brand’s identity.”

Since inception of the company as Flex Industries Ltd in 1983, the company’s progressive growth has been recognized globally for the crucial breakthroughs in packaging by international awards, such as, DuPont Award for two consecutive years 2005 & 2006 for excellence in Packaging Engineering in Food & Beverage category; award for top exporter of BOPP film by the Plastics Export Promotion Council 2002-03; award for second best exporter of Polyester film by the Plastics Export Promotion Council 2002-03, among others, to name a few. Recently, Mr. Ashok Chaturvedi, Chairman & Managing Director, UFlex Limited was conferred with the much coveted Outstanding Entrepreneur Award at the Asia Pacific Entrepreneurship Awards (APEA) 2010 India.